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Discovering the right beauty product for you has never been so easy.

We're on a mission to kick fast beauty and the one-size-fits-all philosophy to the curb.

By putting you in beauty, Yuty aims to match you to products that work for you and not everyone else. I started Yuty to empower all consumers to find products that worked for them irrespective of their race, genetics, lifestyle, preferences and environment, and we've built proprietary technology that helps you make informed decisions so you can cherish yourself, your wallet and the planet you live on.

Yuty recognises who we are, matching us to products that fit perfectly, so we never waste a drop.

No more trial and error. Let’s stop copying and pasting beauty. Join our journey to make beauty sustainable and inclusive. Just #AskYuty.

—Simi Lindgren, CEO & Founder

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  • Discover

    beauty products that are right for you, based on you!

  • Buy

    better and reduce your carbon footprint.

  • Track

    your beauty regime & get timely personalised recommendations.

  • skin-analysis Customer Leah got personalised matches
    white-yuty

    Why customers love

    white-yuty

    I don’t like algorithms. It's so annoying when I'm casually browsing for beauty products to be bombarded with ads for things I don't want or need!

    With Yuty, I feel like I'm in control, and I love that. With Yuty, I am able to share my information and get product recommendations provided to me directly, with bits of education on the way.

    It's really refreshing to be engaged with in a personalised way, rather than having random products thrown at me based on my online searches.

    —Orchid, Yuty Customer
  • 1

    Proprietary & inclusive AI powered product recommendations.

  • 2

    Drive conversions, customer retention, and average order value.

  • 3

    Provide a hyper personalised, seamless omni-channel experience.

  • Why businesses want

    white-yuty

    From beginning to end, get to know customers at every touch point.

    Yuty's product recommendations are based on science. Yuty matches product inventory with machine and deep learning diagnostics, delivering powerful product recommendations to customers to drive conversions and average order values.

    skin-analysis Customer Leah got personalised matches