I founded Yuty because one-size-fits-all beauty doesn’t fit anyone. When things don’t work, we’re made to feel like it’s our fault, like we don’t fit.
Time’s up for that approach.
Yuty’s here to change beauty. To recognise everyone inside and out. A beauty brand built to understand who we all are, leveraging proprietary AI that matches you with your perfect products from consciously curated independent beauty brands. When you get products that match you perfectly, you never waste a drop.
The beauty industry doesn’t really know who we are anymore.
But Yuty does.
We’re putting the you in beauty.