Products listed as cruelty free, haven't been tested on animals, and their manufacture hasn't included child or slave labour, or hazardous working conditions. Also includes brands that are committed to philanthropy.

Products listed as free from i.e. parabens, polyethylene glycol, Sodium Lauryl Sulfate, or listed claims such as natural (do not include any artificial ingredients, preservatives, or chemicals), or organic, no pesticides or synthetic fertilisers are used in the production.

Brands listed feature ethically sourced ingredients that fall within the clean ingredients category and claims, as well as intentional packaging which is either recyclable or reusable. They are also conscious of the environment and their carbon impact from manufacture to delivery.

Products which have been created with zero use of animal products, by-products or animal derivatives

Products listed with appropriate certifications either from Peta, Leaping Bunny, Fairtrade, Cosmos, EcoCert, Mobius, EWG, NPA, USDA certified organic and more.