Yuty® Analyses
In under 3 minutes, you'll complete the test, where Yuty analyses your responses across genetics, lifestyle, environment and preferences to find your beauty match.
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Discovering beauty products made easy
Yuty® helps you find the right beauty products, without confusion or the dreaded trial and error.
A perfect tool!
One of my biggest frustrations about personal care is not knowing exactly what I need. There's a lot of beauty products out there, so how do we actually know what's best for us? Taking Yuty was the perfect tool to help me make those decisions.
—Connie, 30
We’re all unique.
Previously, when I was looking for new beauty products to try I would ask my family and friends what they liked using. But I learned that what works for them does not necessarily work for me. We're all unique individuals, and so our beauty routines need to reflect that.
—Maria, 28
Truly outstanding.
When I first heard about Yuty, I wasn't necessarily convinced about how it would differ from the thousands of other beauty quizzes out there. But after completing the questions and experiencing it firsthand, it has opened my mind to how many variables there are to my skin.
—Akiko, 42
beauty in individuality.
In today's digital age, I can imagine it's quite tough for young people to find beauty in their individuality. It's so nice to know that there are genuine, inclusive places like Yuty for beauty enthusiasts to turn to for new products.
—Francesca, 61
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Yuty® Analyses
In under 3 minutes, you'll complete the test, where Yuty analyses your responses across genetics, lifestyle, environment and preferences to find your beauty match.
Yuty® Recommends
Combining science and your information, Yuty scans the product catalogue to deliver recommendation results based on your needs and goals, so you don't have to!
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Yuty® Recommends
Combining science and your information, Yuty scans the product catalogue to deliver recommendation results based on your needs and goals, so you don't have to!
Yuty® Matches
With your matches delivered, add your personalised recommendations to cart (or wishlist) to embark on a beauty journey that works for you, and our planet.
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Yuty® Matches
With your matches delivered, add your personalised recommendations to cart (or wishlist) to embark on a beauty journey that works for you, and our planet.
Yuty® Improves
Yuty's algorithm updates to provide you with the best and most relevant recommendations, whether you move city, take up a fitness regime or enter a new life stage like pregnancy or menopause.
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Yuty® Improves
Yuty's algorithm updates to provide you with the best and most relevant recommendations, whether you move city, take up a fitness regime or enter a new life stage like pregnancy or menopause.
"A beauty game-changer."
"Breaking ground in beauty commerce."
"Throwing out old beauty ideas."
"The beauty business building sustainable AI."
HOW WE VET OUR BRANDS
Our mission is rooted in sustainability. The technology which powers Yuty encourages conscious consumption, and the team led by Founder Simi Lindgren focuses on testing and reviewing brands and products that are aligned with customers' needs. The brands that we curate were thoughtfully created to reduce harm to people and our planet. They have environmentally ethical and conscious credentials and focus on purpose over profit with their inclusive and holistic strategies.
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