15 Vegan Beauty Brands to Invest in Right Now
Image Credit Tima Miroshnichenko, Pexels

Are you vegan? Do you have cruelty-free and environmentally sustainable ethics? Being vegan goes far beyond consuming vegan foods. It also means consciously using vegan cosmetics and body care products in your beauty regime. Plant-based ingredients support the health of your skin, hair and body. Furthermore, as a mindful consumer, vegan brands share your concerns about the environment, often sourcing sustainably and ethically, using fair labour, and incorporating recyclable packaging. For World Vegan Day, we've curated 15 incredible indie brands that are creating diverse and effective products out of the plants found on our beautiful earth.


From Duella

From Duella was founded in 2019 by Maryssa Dugasse, who related to the challenges of finding hair care for curly hair types that contained quality ingredients. The product line is formulated without sulphates, parabens and is crafted with vegan ingredients such as coconut oil, hibiscus oil, aloe vera and so much more. From Duella provides high-quality, ethically produced products with no hidden nasties.


Shop From Duella on Yuty here.


Yellow Beauty

Experience the healing properties of Turmeric. Co-founders and partners-in-life Jaz Fenton and Jamil Bhuya started Yellow Beauty based on Jamil's experience attending the Holud ceremony in Bangladesh. It was there that he was introduced to the rich history of turmeric-based skincare through his family. The vegan formulations harness the power of turmeric to create products that are kind to your skin and kind to the planet. Yellow Beauty products are natural, plant-based, and certified cruelty free by Leaping Bunny. 


Shop from Yellow Beauty on Yuty here.



Coffee-based skin goodness. All products can be used interchangeably from head to toe, and are safe, natural, efficient, vegan, and cruelty-free. 

Tiara Hunter founded Tofi because she felt disconnected from the concept of self-care and the toxic ingredients found in skincare products. Tofi's simple but effective multi-functional and multipurpose products are created to be used as part of an uplifting, easy-to-apply ritual. 


Shop from TOFI on Yuty here.



Less is more, with Black Seed Oil. SauSkin is a wellness and skincare brand that revolves around the multitude of benefits that Black Seed provides for the skin. The oil has properties that can help with diminishing fine lines, fading hyperpigmentation and leaving your skin glowing. Founder Idil Ismaacil created SauSkin with the goal of creating products that catered to sensitive and easily irritated skin. As it turned out, the solution, Black Seed Oil, was in her mother’s kitchen all along. All items are vegan, natural, fragrance-free and handcrafted. 


Shop from SauSkin on Yuty here.


Shea Botanics

Discover unrefined shea butter. The brand lovingly shares the beauty of unrefined shea butter by offering a luxurious body-bath-home fragrance ritual, which is kind to the skin and to the planet and adds an African touch to your experience. By sustainably sourcing their Shea Butter, it creates economic opportunities for women in rural areas in Africa, specifically in Northern Ghana. Shea Botanics uses sustainably sourced African extracts of Shea, Marula, Argan and Baobab Oils. Each product is 100% natural, vegan and free of parabens, sulphates and other harmful toxins. Nafisa, the founder of Shea Botanics, aims to contribute to the African economy and broaden awareness of the story of these ingredients.


Shop from Shea Botanics on Yuty here.


ST Essentials

Get sustainable, refillable make-up, loose pigments and body shimmers made with vegan, cruelty-free ingredients. Founders Sheena and Temi were inspired to create ST Essentials to empower and embrace all individuals regardless of their skin tone. They also aimed to create a clean beauty range. The collection of biodegradable shimmers is also suitable for sensitive skin types.


Shop from ST Essentials on Yuty here.



Founded by writer, dancer and spiritual healer Karen Ruimy, the vision for Kalmar is to bring holistic wellbeing in the form of self-care. The products align the mind, body and soul via luxury, wellness and spirituality. Each product is indulgent, infused and designed to bring positive energy— Joy, Calm, Peace or Love. The soothing, restorative products renew the inner and outer self. Discover scented candles, body lotions, balms, and more that are crafted vegan-friendly, free of animal testing, free of toxic ingredients, and packaged in sustainable FSC-certified materials. 


Shop from Kalmar on Yuty here.


Blumseed products are made for all women with thick, kinky, textured, coily and curly hair. The brand was born to challenge the conventionally toxic products which impede natural hair growth. Blumseed's products are crafted from premium plant-based ingredients. Formulations are free from chemicals, toxins, parabens, phthalates, and are always cruelty-free. Zakiyyah Alexander is the co-founder and hair-scalp specialist of Blumseed. 


Shop from Blumseed on Yuty here.


Naturally Drenched 

The goal— create a curlclusive environment where one's natural hair texture can be embraced. Naturally Drenched's vegan and eco-conscious collection of hair care began from a salon, which originated from founder Jamila Powell's passion for hair and self-care. Vegan, cruelty-free and without sulphates, silicones, parabens or artificial colourants.


Shop from Naturally Drenched on Yuty here.



Deep restoration for hair with cruelty-free, hypoallergenic, all-natural ingredients. Stop hair loss, hair thinning, dry scalp, and hair damage. Marina Robbins, the founder of Siberian, gained inspiration in the traditional recipes of Siberia that have been proved to work over centuries. These recipes were coupled with scientific research, and an effective formula for strong and healthy hair was created. 


Shop from Siberian on Yuty here.


Uhai Hair

Use African superfoods to revive hair! 'Uhai' means 'life' in Swahili. Uhai Hair celebrates the best ingredients from the continent of Africa. Founder Susan Edwards, originally from Chicago, USA, drew inspiration from her husband's home to create a range of products that deliver key nutrients and moisture to hair and scalp.


Shop from Uhai Hair on Yuty here.


Native Essentials

Ethical and multipurpose skin care in a few easy steps. Native Essentials was inspired by native botanicals, Asian spa culture and beauty rituals. Founded by Daniela Pelonara, a professional natural skincare formulator. Discover a product for every skin type— oily, sensitive, dry and normal. Native Essentials is all about combining gorgeous natural ingredients and offering high performance, multipurpose skincare. Organic, vegan, and sustainably sourced.


Shop from Native Essentials on Yuty here


Che Organics

Get wholesome, naturally effective products that harness the power of plants, fruits and seeds. The ingredients are ethically sourced from UK suppliers. Vegan, organic, and chemical-free. Founder Shakira Brown made the switch to all-natural products after years of trying ineffective products. Clearer skin and improved skin health inspired her to develop the first Che Organics' line.  


Shop from Che Organics on Yuty here


NōMELIS Skincare

The brand has a holistic approach to therapeutic skincare by using traditional and exotic ingredients in their purest forms. Masséra Winigah, born and raised in Lomé, Togo, developed NōMELIS Skincare from her love for the natural elements and her personal skin health journey. She immersed herself in the study of plants and began her first entrepreneurship at the young age of 11, when she was faced with puberty acne, dark spots and uncontrollably oily skin. She concocted her very first lemon toner, which she sold to friends and neighbours. NōMELIS is a homage to that very first ingredient, Lemon. The products are cruelty-free and made with sustainably sourced vegan ingredients.


Shop from NōMELIS Skincare on Yuty here



Made with melanin-rich skin in mind. SHAYDE's formulations prioritise the needs of melanin-rich skin, to support skin concerns like hyperpigmentation, dark spots, and acne scars. Shay Paresh founded SHAYDE Beauty after recognising that melanin-rich skin, or tan to deep skin tones, were being underserved. Their creams, serums, and face masks are vegan, rich in antioxidants, and free of parabens, silicones, and fragrance. 


Shope from SHAYDE Beauty on Yuty here


Where you and beauty meet. Yuty takes into consideration your genetics, lifestyle, environment and preferences when providing you with personalised recommendations. Take the YUTY Advisor™ today to find your perfect match.

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