11 UK Based Black-Owned Beauty Brands You Should Know About
Image Credit RF._.studio, Pexels

October is Black History Month. First launched in the UK in the 1980s, the observance gives all an opportunity to challenge racism. Further, it invites us to acknowledge how Black contributions have enriched the UK, foster an understanding of Black history, and honour Black culture in its many facets. Supporting Black-owned businesses is a big way you can be part of the change. Later this month, we’ll be sharing more incredible Black Beauty brands with you - with a focus on the Founders and their visions.


Support UK-based Black-owned Businesses

Here at Yuty, we proudly support entrepreneurs who are creating conscious products. The most popular ingredients in beauty today, Shea Butter, Argan Oil, Marula Oil, Baobab Oil, Aloe Vera, Moringa Oil and more originate from communities and traditions within the African continent. Learn about these stellar brands and discover products that fill in the gaps of the mainstream beauty industry.


“Everyday at Yuty is a time to celebrate Black History and our contribution. For so long, I had felt excluded from the narrative. There is this common misconception that just because beauty products have been created by a Black person that it’s only for Black people. That is simply not true. Usually these products have been created to solve a problem that isn’t just a ‘black problem’. For example, Founder Dami of LOG Cosmetics, created a vegan, non toxic nail polish because she suffered from Endometriosis, a condition which plagues in excess of 176 million women globally and is indiscriminate. Just ask celebrity advocates such as Lena Dunham, Amy Schumer, Halsey, Mandy Moore, Chrissy Teigen and more. Or Jasmin Thomas of Ohana CBD, who created the CBD beauty brand after noticing how the symptoms and pain of Multiple Sclerosis could be eased using this innovative active. Yuty brands have thoughtfully created formulations which not only solve inclusivity and diversity challenges but products which are accessible and sustainable.” - Simi Lindgren, Founder of Yuty

Kokoa Eco Beauty

This fun, joyful brand with colourful packaging offers soothing body care to skin with sensitivities, breakouts, and more. Kokoa Eco Beauty sets out to serve all skin types with natural products formulated free of palm oil, parabens or sulphates. Its impressive line-up of soaps, creams, scrubs, shampoos, oils, toners, and fresh masks are inspired by heritage ingredients from Kokoa's homeland Ghana, like pure Shea butter and Traditional African Black Soap.

African Black Soap Shampoo | Ginger & Pine Natural, Vegan, Dry Hair & Scalp Co Wash Shampoo

250 ml Disc cap


Half conditioner, half shampoo. Nourish and treat your scalp and hair to an enhanced deep cleansing and conditioning experience with this fabulously effective co-wash African Black Soap shampoo. Hair is stronger, hydrated, fresh and deeply clean! With Pine & Ginger for a fresh and clean scalp. Kokoa's African Black Soap Shampoo base is made authentically in Ghana with only 100% natural ingredients, including moisturising Shea Butter, which is naturally high in vitamin A,E and F. 


Nguvu SheaCare

Nguvu Sheacare's aesthetic is all about ‘natural comfort’ all their product packaging is recyclable and beautiful, prompting you to hold onto it and use it again. Classic wooden lids and corks seal bottles that are filled with 100% natural, vegan shampoos, oils and butters. Based in the UK, many of their products are made in Ghana, supporting local women workers.

Blue Water Shea Body Butter

200 g / 7 oz

This water-based Shea Body Butter is 100% natural. Blended with Blue Water fragrance oil, you’re going to look good and smell even better, while giving your skin the moisture and hydration it deserves. Contains added vitamin E.



Easy fuss-free spray application and plant-powered ingredients make AIRFRO products the go-to for caring for natural hair in a hurry. Made to fit in with your active lifestyle, whether you run, swim, or simply don't have enough time. Founder, Nneka Fleming, was inspired to create this healthy brand while caring for her 5 biracial sons.


100 ml / 3.3 oz

Get reduced static, soft, fresh and rapidly defined curls. This Tiger-tooth Aloe Vera-based formula is infused with Pro-vitamin B5 and hydrolysed Honey to strengthen and rehydrate your hair. Grapefruit extract and lavender are used for their antibacterial properties to help reduce trapped odours and eliminate an itchy scalp, the result of heat and sweat.


VIL Skin Care

Look no further for vitamin-based formulas that will rejuvenate your complexion. Find deep cleansing, skin rehydration, deep exfoliation or a boost of collagen from VIL, whose products are rich in natural actives. Founder Bianca Estelle Simpson is a multi-award winning skin specialist at Vitamin Injections London (VIL). From that rich experience comes a line of products that help you say farewell to dull skin. 

Vitamin B3 Barrier Boosting Tonic

120 ml / 4.05 Fl oz

This rich tonic protects your skin against an array of harmful environmental factors, including sun exposure, chemicals and air pollutants. Loaded with Vitamins B3 and E, this formula targets and scrubs away surface impurities, protecting the skin against deeper damage. It also includes Aloe Vera and Hyaluronic Acid, which work to hydrate the complexion.

VIL Wellness

Also founded by Bianca Estelle Simpson, VIL Wellness focuses on delivering vitamins and antioxidants directly to the body via slow-release patches that supply nutrients and vitamins directly through the skin. Products by VIL Wellness are cruelty-free and packaged in recyclable materials.

Glutathione Weekly Detox Patches

6 Patches

An up to 24-hour transdermal skin patch which delivers pure glutathione and vitamin C directly into the bloodstream. These Glutathione Patches promote healthy immune function, general antioxidant defence against free radicals and an improvement in skin elasticity and appearance. Ideal for those with pigmentation-related concerns, Glutathione can help regulate the synthesis of melanin.

LOG Cosmetics

Finally, vegan and non-toxic nail polish! This conscious brand has not only 10 different shades of nail polish, all free of the top 10 toxic ingredients, but also uses all-natural ingredients in their cleansers, shampoos, conditioners and serums. Founder Dami Adewole commits to health-conscious and safe ingredients after struggling with endometriosis. LOG products are clean, simple, and made to support wellness.

Pink Peony Nail Polish


A romantic shade that screams happiness and well wishes! With a long-lasting formula made with FDA approved ingredients. Vegan, cruelty-free and free of the top 10 toxic ingredients.


Shedid & Parrish

Winner of the 2021 Natural Health Beauty Awards for their Ultimate Styling Curl Collection, Shedid & Parrish serves up natural formulas to style curly and textured hair. Natural, scent-free, vegan and cruelty-free, these products were created by Founder Jessica Parrish to change the way curly and textured hair is seen, serviced and celebrated.

Curl Control Serum

275 ml / 9.3 Fl oz

This Curl Control Serum is a super lightweight styling product that both styles and protects the hair. Containing tara fruit & sunflower extract, they combine to create a powerful antioxidant that protects the hair against damaging effects of pollution, UV stress and heat damage. The wheat protein strengthens the hair from within the shaft leaving it healthier, shinier and easier to style. Hair looks styled and soft whilst defining the natural curl pattern.


Kitchen Cosmetics

When you want simple, Non-complex ingredients, non-complex products. Silky and nourishing all-natural oils characterise the Kitchen Cosmetics approach. Everything is packed in sustainable and reusable brown glass bottles. Handcrafted artisan-style in small batches, this is the brand for those who want to experience some luxury that is gentle on the body and kind to the earth.

Rejuvenating Lip Balm

30 ml / 1 Fl oz


The rejuvenating lip balm is nourishing and softening. Filled with tiny pebbles of shea butter that pop once applied for added moisture and a lovely sheen. Also contains Carrot Seed oil and Avocado oil.


Gratium Official

GRATIUM creates functional safe and products. They eradicate harmful ingredients in hair and skincare and formulate products aimed at the Black community. GRATIUM products are vegan-friendly, cruelty-free and formulated without parabens, sulphates and phthalates. Find scalp sprays, hair oils, and hair pomades to support healthy hair growth.

Shea Pomade (Black)

100 ml / 3.3 oz


Shea Butter, Castor Seed oil and Olive oil come together in this pomade which is highly nutritious for the hair, containing vitamins, protein and iron. Apply to hair after conditioning and to the ends of hair to prevent split ends.


Ohana CBD

Wellness-focused, CBD plant-based skincare with antioxidant, anti-inflammatory and antibacterial properties. Made with the highest quality CBD imported from Holland, and manufactured in the UK. Created by Founder Jasmin Thomas, who experienced how cannabidiol (CBD) oil helped ease painful and frustrating symptoms of Multiple Sclerosis.

Night Repair Face Oil

30 ml / 1.05 Fl oz

Antioxidants Rosehip Oil, vitamin C-rich Blackberry Oil and calming Arnica Oil, work overnight to help repair and renew the skin by hydrating, brightening and soothing. The relaxing fragrant blend of essential oils helps ease the body into rest to kickstart the skin’s renewal cycle. Contains 132 mg of CBD. Helps with natural ageing, lifting and tightening, redness, and skin repair.


Okiki Skincare

Scents to make you go 'ooooh.' Find high-quality candles, soaps and lotions filled with hints of Ghanaian and Nigerian heritage. Mother-daughter duo Ade and Antonia create handmade, palm-oil free home and body products formulated to help with your beauty goals and wellness needs.

Táyéwò (Taste The World) Candle

220 g / 7.76 oz


Handmade with 100% soy wax. The blend of fruity notes includes citrus and orchard fruits that will enliven and awaken the senses, while the heady zesty and spicy notes give a beautiful balance to the aroma. With the addition of a crackling wood wick, this sumptuous candle will awaken the senses as you listen to the gentle crackle and take in beautiful smells, leaving you feeling calm, refreshed and uplifted.


Where you and beauty meet. Yuty takes into consideration your genetics, lifestyle, environment and preferences when providing you with personalised recommendations. Take the YUTY Advisortoday to find your perfect match.



University of Birmingham. (n.d.). About Black History Month. Retrieved September 22, 2021, from https://www.birmingham.ac.uk/culture/events/blackhistory/about.aspx

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