We’re Yuty, the AI driven conscious beauty destination

It’s never been easier to find products that work for you. We see you! We hear you and the trial and error is real! Yuty starts with you. Using unique AI built to recognise you and understand your needs, matching you with curated conscious products to fit you perfectly, without waste. We’re putting you in beauty.

Our story

Our mission

How it works

Our story

2016 - 2019

Building Yuty

In order to use Artificial Intelligence to match people to the right beauty products, Simi needed a relevant and diverse dataset, so everyone could be recognised and Yuty could make accurate predictions.

August 2021

Just YUTY

Dropping the BAZAR, Yuty rebranded and relaunched with a new site and more brands after securing pre-seed investment, to better cater for their global customer base, on their journey to be the leading AI driven conscious beauty destination which puts you in beauty.

March 2015

The Interview

Founder Simi Lindgren was interviewed by Journalist Dr Ateh Jewel, at the time she was struggling to find the ‘perfect foundation for her multi-tonal combination’ skin. Raising a diverse family, she thought wouldn’t it be great if there was one destination to discover, evaluate and validate beauty products without waste, leveraging the power of AI.

August 2020

The Epoch

2020 was truly the year that Simi’s idea was about to become reality, if only a name could be decided upon. First came Eepok, then BEAUTÉBAZAR, and in June 2020 YUTYBAZAR was born. A portmanteau of You+Beauty, BAZAR taken from bazaar as in marketplace. A marketplace which recognised one’s beauty. YUTYBAZAR launched on August 25, 2020 with 14 brands and garnered press in numerous publications as the AI driven inclusive beauty marketplace, and was recognised as a beauty gamechanger.

March 2015

The Interview

Founder Simi Lindgren was interviewed by Journalist Dr Ateh Jewel, at the time she was struggling to find the ‘perfect foundation for her multi-tonal combination’ skin. Raising a diverse family, she thought wouldn’t it be great if there was one destination to discover, evaluate and validate beauty products without waste, leveraging the power of AI.

2016 - 2019

Building Yuty

In order to use Artificial Intelligence to match people to the right beauty products, Simi needed a relevant and diverse dataset, so everyone could be recognised and Yuty could make accurate predictions.

August 2020

The Epoch

2020 was truly the year that Simi’s idea was about to become reality, if only a name could be decided upon. First came Eepok, then BEAUTÉBAZAR, and in June 2020 YUTYBAZAR was born. A portmanteau of You+Beauty, BAZAR taken from bazaar as in marketplace. A marketplace which recognised one’s beauty. YUTYBAZAR launched on August 25, 2020 with 14 brands and garnered press in numerous publications as the AI driven inclusive beauty marketplace, and was recognised as a beauty gamechanger.

August 2021

Just YUTY

Dropping the BAZAR, Yuty rebranded and relaunched with a new site and more brands after securing pre-seed investment, to better cater for their global

Our mission

The world's leading AI-driven conscious beauty destination - where we get to know, recognise and help you to discover and buy the right products that will work for you, sustainably*

*Sustainability to us means social equity (recognising everyone irrespective of race, creed, whom they love or ability) and reducing beauty waste, leaving the world in a better place for future generations.
Happy woman

Analyse

Yuty will analyse your selfie alongside responses about your lifestyle, environment, preferences and goals 1

Match

once Yuty has evaluated your needs the process of matching you with conscious beauty brands that you can be confident in begins. 2

Routine

Yuty will recommend relevant products to help build your routine, based on you and no one else. Your results will be saved to your diary where you can track your progress. 3